Media Advertising - Women in the Media :: Exploratory Essays Research Papers

Wowork force in the Media The Psychological Power of the Media to Trap Women in A Role. The power of advertising to change, shape and mold the publics opinion has had a major impact on the lives of women. Women are the main target for numerous advertisements and are used in many makes of advertising. The media has historically used propaganda to position who women are and what they should be. The time period following WWII maybe one of the greatest examples of how completely media can control the ideas of the society on a detail group of people. During WWII women were encouraged to go verboten to factories and work to support the war effort. This gave women a sense of need and belonging that many had been left out of before they had the opportunity to persue any type of career in an unobjectionable manner. With the men away at war, women were encouraged to find work outdoor(a) the home due to a lack of factory workers who could produce war goods. Once the war ended, however, this propaganda not exactly stopped- it abruptly changed. Once the men were back in the states there was an excess of workers. Men came back form war to find that there were no jobs or that their wives were occupying them. With production plummeting afterward war time highs there were few jobs to offer the men returning(a) home. This started a media blitz on women. Women were encouraged to return to the home and riposte care of their families. Womens magazines were overflowing with ideas on how to make a perfect married woman and mother. It was obvious that if you werent happy making your family your job, there was something wrong with you as a woman. The enigma was that women were unhappy President Kennedy commissioned a report on the he status of the American Woman due to the magnitude of this problem (Schneir 38-47). The report basically said that women were unhappy with the idea that they were fundamentally only responsible for being wives, m others and homemakers they had nothing they could associate as their own accomplishments. other study came out in 1963 it was called The Feminine Mystique by Betty Friedan.