Saturday, December 28, 2019
The music class, called Art of Active Listening, caught me by surprise. During the beginning weeks of the first semester, I was nervous about where this course would take me. I entered college with no background knowledge of music but was excited to take on a new challenge. This course never involved music notation or theory which was very beneficial for me, but it did provide skills and techniques that I can use throughout my everyday life. Some critical points we covered during the semester were focusing on the meter, interpreting the meaning of the lyrics, and using the background music to guide us in the direction the composer/artist wants us to go. One artist that touches on a variety of main points covered in this course is Jack Johnson. Multiple Jack Johnson songs revolve around his incredibly moving lyrics and his use of background instruments to set a tone for the listener. Some songs I will be analyzing are Ã¢â¬Å"Tape DeckÃ¢â¬ , Ã¢â¬Å"Upside Down,Ã¢â¬ Ã¢â¬Å"Never Kn ow,Ã¢â¬ and Ã¢â¬Å"Staple it Together.Ã¢â¬ Music is not all about the lyrics and message the artist is conveying. The use of active listening provides a sense of appreciation because the listener is capable of hearing things many others cannot. Ã¢â¬Å"Tape DeckÃ¢â¬ by Jack Johnson is easily my favorite song under the Ã¢â¬Å"Folk Rock / Soft RockÃ¢â¬ genre. The instruments used by the band are the guitar, the bass, and a set of drums. The opening of the song starts with only the instruments, then after about fifteen seconds, Jack Johnson starts theShow MoreRelatedIcelt Methodology Assignment4022 Words Ã |Ã 17 PagesCONTENTS TABLE OF CONTENTS Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 3 INTRODUCTION Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦. 4 CLASS PROFILE Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.Ã¢â¬ ¦Ã¢â¬ ¦.Ã¢â¬ ¦.... 4 LESSON PLAN DESCRIPTION Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.Ã¢â¬ ¦.... 4 ACHIEVEMENT OF LEARNING OBJECTIVES Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.Ã¢â¬ ¦Ã¢â¬ ¦.. 6 DESIGN AND IMPLEMENTATION OF TASKS AND ACTIVITIES Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 6 CLASS ROOM MANAGEMENT Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦ 7 TEACHER AND LEARNER LANGUAGE Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦Ã¢â¬ ¦.. 8 STEPS FOR LINGUISTICRead MoreCarol Ann Duffy Poems Analysis8144 Words Ã |Ã 33 Pagescomposed of lines of unrhymed iambic pentameter, which means lines of ten syllables with the accent on the first syllable of each pair of syllables. A common example is the work of Shakespeare, whose plays are written in this form. In the line, Ã¢â¬Å"If music be the food of love, play onÃ¢â¬ (Twelfth Night, act 1, scene 1, line 1), note the TA-dum TA-dum TA-dum TA-dum TA-dum rhythm. Defined more loosely, blank verse can mean any unrhymed poetry, only slight attention being given to the structure of iambicRead MoreFrankenstein Study Guide14107 Words Ã |Ã 57 PagesAuthor: a lively overview of the authorÃ¢â¬â¢s life. Ã¢â¬ ¢ Introducing the Work: background information that provides a meaningful context in which to read the work. Ã¢â¬ ¢ Before You Read and Responding pages: pre- and post-reading questions and activities. Ã¢â¬ ¢ Active Reading: graphic organizers for students to complete a s they read. Ã¢â¬ ¢ Test: a comprehensive two-part test of the work. Photo Credits Page 9: National Portrait Galler y, London/Superstock Glencoe/McGraw-Hill Copyright Ã © The McGraw-Hill CompaniesRead MoreEssay Developmental Psychology and Children43507 Words Ã |Ã 175 Pagesstimulating environment, which: (Principles into Practice cards 3.2 and 3.3 ) Ã¢â" Ã¢â" promotes physical, mental and emotional health and well-being; has enough space to play and opportunities to be outdoors with freedom to explore and be physically active; has dynamic and flexible systems of physical organisation that support personalised learning for all children, including the gifted and talented and children with special educational needs/disabilities; provides continuity of care that enables childrenRead MoreTEFL Assignment Answers23344 Words Ã |Ã 94 Pages Provide specific strategies and examples.Ã¢â¬ In answering the second part of this question, IÃ¢â¬â¢ll first admit that I am in the process of learning how to cut-back on Teacher Talking Time [TTT]. I have learned that this is not always an easy task for me. But, I have been serious about learning to limit my speech. I have been raised and trained in formal academic institutions of higher learning. Throughout my educational/professional career, most of my time has been spent within arenas of traditionalRead MoreSteve Jobs: A Leader Who Defied the Rule Book6762 Words Ã |Ã 28 Pageseasily summarise. Apart from revolutionising the computer, music and publishing industries in his lifetime, Steve JobsÃ¢â¬â¢ death has pointed out that he may have transformed just one more Ã¢â¬â the leadership industry. HereÃ¢â¬â¢s one way of looking at the scope of his achievement: It is the dream of any entrepreneur to effect change in an industry. Well, Jobs transformed half a dozen of them forever, from personal computers to phones, animation, music, publishing and video games. He was a great negotiator, aRead MoreSAT Top 30 Essay Evidence18536 Words Ã |Ã 75 Pagesto schoolchildren everywhere as an inspiring and good-hearted man who discovered America; without him, we would never have existed as a nation. Or so we are led to believe. ThereÃ¢â¬â¢s a much darker side to old man ColumbusÃ¢â¬ ¦ Facts: Born to a middle-class family in Genoa (now modern Italy); as a boy and young man he worked on ships and as a business apprentice. He was an ambitious, self-educated man who was also very religious and interested in Christianity (and the spreading of it) In ColumbusÃ¢â¬â¢sRead MoreMarketing and E-commerce Business65852 Words Ã |Ã 264 Pages CHAPTER 2 E-COMMERCE BUSINESS MODELS AND CONCEPTS Opening Case: TwitterÃ¢â¬â¢s Business Model Insight on Society: Foursquare: Check Your Privacy at the Door Insight on Business: Crowdfunding Takes Off Insight on Technology: Battle of the Titans: Music in the Cloud Case Study: Pandora and the Freemium Business Model CHAPTER 3 E-COMMERCE INFRASTRUCTURE: THE INTERNET, WEB, AND MOBILE PLATFORM Opening Case: Google Glass: Augment My Reality Insight on Society: Government Surveillance and RegulationRead More111135197X 38570 Essay example17696 Words Ã |Ã 71 PagesI decided (OR have decided) to take a class in personal communication. I 3. Since she was a child, she has liked sports, especially water sports, such as swimming and waterskiing. I 4. Mario graduated as a veterinarian in January of last year. C 5. Correct I 6. First, we went to Italy. Then, we traveled to Austria and Germany. Finally, we visited Spain. I 7. The professor gave an introduction to the course yesterday, the first day of class. I 8. There are rumors that collegeRead MoreMontessori: Preparing a Child for the Futur8416 Words Ã |Ã 34 Pageswork that attracts him.Ã¢â¬ This is a delicate process and requires many aspects to be considered before this can be achieved. Many, who have not familiar with the Montessori philosophy, have the impression that the Ã¢â¬ËteacherÃ¢â¬â¢ does very little in the class, and the children are relatively unsupervised and Ã¢â¬Ëcan do whatever they want.Ã¢â¬â¢ This misconception I have heard repeated by many, and I have tried on numerous occasions to inform those about the true Montessori philosophy and the significant function
Friday, December 20, 2019
The field of mental health has evolved over the last century and a half due to medical advancements in the field. Mental illness is no longer seen as a hopeless situation for Americans to deal with. People with mental challenges can have productive lives with the proper treatment. Today, fewer stigmas are associated with having mental illness. A more humane approach occurs in psychiatric medicine than in the past decades. The practice of lobotomy was stopped in 1967 it was a controversial procedure where certain nerves in the brain were cut and by doing this it was believed to relieve excess emotions to stabilize moods. American psychiatrist Walter Freeman performed the first lobotomy in the United States in 1936 on a woman from Kansas. He was famous for his ice pick lobotomy and performed over 2,200 total lobotomies. At this time in history people were desperate to treat serious mental conditions. Mental intuitions were very overcrowded and this was prior to antipsychotic medication s being discovered. The practice of lobotomy is now seen as being barbaric and inhumane. Overcrowded state mental asylums who neglected patients are no longer in existence. Currently outpatient treatment, counseling, medication, and community recourses are the long term treatment for mental health clients. Advances in medication and awareness of institutionalized behavior helped mold modern psychiatric practices by giving clients the opportunity to function in society. Since, the 1950Ã¢â¬â¢sShow MoreRelatedThe Field Of Mental Health1739 Words Ã |Ã 7 PagesIntroduction The field of mental health can be complicated as it involves patients that present with a variety of diagnosis, where every patient may get a different form of treatment and medication. One can say that mental health disorders can be convoluted as the psychiatrists are faced with the arduous task of prescribing medication, via trial and error. Particularly because irregularities are found between the use of antidepressants and bipolar disorder (Bauer et al., 2013). This writer was inspiredRead MoreThe Health Of The Mental Health Field Essay1324 Words Ã |Ã 6 PagesWorking in the mental health field has exposed me to different clients with psychosocial behaviors, and I have viewed how individuals are often impacted in our cultural, societal and environmental system. I have also observed the impact it has in clients when there are policy changes in an agency. The focus of this analysis is to further provide an examination of agency policies, operations conflict, steps that can be ta ken in administrative level and steps in the micro level to resolve conflictsRead MoreThe Field Of Mental Health2789 Words Ã |Ã 12 PagesScientist Practitioner Gap in the Field of Mental Health Implementing evidence-based practices (EBPs) for the treatment of psychological disorders represents a major challenge within the field of mental health. Literally hundreds of evidence-based treatments (EBTs) and thousands of evidence based assessment (EBA) tools are available; however such practices are generally not implemented in routine clinical practice (Chorpita et al. 2014 presentation; Weston, Novotny, Thompson-Brenner, 2004a; 2004b;Read MoreThe Field Of Mental Health Counseling1201 Words Ã |Ã 5 PagesIntroduction Burnout in the field of Mental Health Counseling is a serious concern for everyone involved, whether the person is just beginning their journey, or if they are a seasoned veteran with years of experience. Unless, the person has a prevention plan in place and adds it into their busy schedule and does not stray from their commitment of their self-care program. It is easy when we get busy to skip a day here and there and the next thing you know we have not taken care of ourselves forRead MoreThe Field Of Community Mental Health890 Words Ã |Ã 4 PagesThe concept of tenure has always been a foreign notion to me. I believe this is mostly due to the fact that I do not work in the field of education. I work in the field of community mental health, where the concept of, Ã¢â¬Å"a job for lifeÃ¢â¬ is a ridiculous one. I completely understand that most of those who work in education would consider my previous statement a form of blasphemy, however I still attempt to take up and suppor t my position. The history of education reveals that tenure held a muchRead MoreThe Mental Health Care Field2209 Words Ã |Ã 9 PagesIn the United States the Mental Health Care field is one of the most underserved areas of healthcare. The mental healthcare field faces many challenges to the proper treatment of patients from both a societal and professional standpoint. From a societal perspective a negative stereotype is associated with patients seeking psychiatric care. Patients seeking care are often labeled as defective or damaged. 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Ms. Gilbert works in the mental health field of social work as a psychotherapist part time where she provides counseling and emotional support on Mondays, Tuesdays, and Wednesdays in the late afternoons and evenings. Alongside social work, Ms. Gilbert is an instructor at Nassau Community College. She has been employed at Nassau Community College and Little Flower Children and Family for tenRead MoreThe Planning Function Of The Mental Health Field1378 Words Ã |Ã 6 PagesFinal Paper As a company in the mental health field it is detrimental to not only the success of the corporation but also the patients that the management team is able to run an efficient system, the five management functions set a clear plan to establish these goals. I have worked for PsyCare Inc. for six years. The companies slogan is Ã¢â¬Å"A healthier mind, a healthier life, a healthier youÃ¢â¬ , to accomplish those goals for our patients it is imperative that the corporation run smoothly, allowing forRead MoreDual Relationships Within The Mental Health Field1901 Words Ã |Ã 8 PagesIn the mental health field, dual relationships can often be damaging to both the client and the therapist. There are several situations where dual relationships, whether considered ethical or not, affect the course of treatment for the client, and the personal lives of therapists. Although some forms of dual or multiple relationships are unavoidable, engaging in a personal relationship between patient and cl ient always involves the possibility of skewing therapeutic results. Dual relationships are
Thursday, December 12, 2019
Question: 1. Identify and explain the marketing concept, the marketing mix and the components of the marketing communications mix. 2. Explain the relationship between the marketing environment, its impact upon organisational decision making and consumer behaviour. 3. Discuss the factors that determine competitive advantage within organisations 4. Explain key theories, concepts and models underpinning business communication to create effective communications. 5. Examine and discuss organisational issues and challenges that impact on the effectiveness of business communication through the use of pre-defined criteria to assist in improving communication within the organisation. 6. Demonstrate an application of concepts and techniques related to business communication processes used within the workplace. Answer: Introduction: The marketing and communication both are considered as a fundamental aspect of the organization which helps the organization to conduct their organizational activity in a proper manner. As stated by Rice and Atkin (2012), marketing is considered as a communication between the customers and the organization and the organization gets enough scope to increase their product sell or service. Oxford Committee for Famine Relief is an international confederation of 17 different organizations of approximately 95 different countries (Oxfam GB. 2016). The communication system of the organization helps the organization to work for the poverty and injustice. The OXFAM is popular non government voluntary organization which works directly with the backward communities and believes that the poor people can improve their lives. As stated by Khang et al. (2012), the organization Oxfam is considered as a main influence for the global movement of millions of people. The organization takes the responsibility to remove the extreme poverty in between next 15 years (Khang et al. 2012). Therefore, tried to explain the marketing concept, marketing mix and express the relation among the marketing environment, organizational decision making process and customer behavior. After that the researcher as explained the key theories, concepts and models to find out the effective communication system for the organization. Situation Analysis: Halinen (2012) has described marketing concept of an organization as the business activities and in this part, marketing concept of Oxfam has been described. From the company profile, it can be found that the objective of this nonprofit organization is to fight against poverty and for human rights, specifically fighting against injustice in all over the world. In this part, it is significant to focus on situation analysis and to understand that, SWOT analysis has been done. Strengths Properly defining goals and values Global network of affiliates and supporters (Halinen 2012) History of successful programs (Chandon, and Wansink 2012) Weakness Lack of accountability Concerns related to volunteer and safety Stiff competition from other nonprofit organizations Lack of crisis plans Opportunities Establishes consistent strategies aligning with requirements Clear explanation of commitment to their mission Threats It operates in potentially dangerous environment Less community support Lack of commitment from both the volunteers and the employees (Halinen 2012) PEST Analysis Political Factors: The Sex Discrimination Act of 1975, The Disability Discrimination Act of 1995 and National Minimum Wage Act of 1998 have affected this organization in several ways. Oxfam follow all these regulations carefully in order to maintain equality in the society. Economic Factors: Pay levels, the price of energy along with labor, supply and demand are some of the significant economic factors that leave impact on Oxfam. As this is one of the nonprofit organizations, it is obvious to say that that high pay level, rise in price of energies, lack of demand affect the activities of this charity organization (Chandon, and Wansink 2012). Social Factors: It has been seen that social factors do not affect Oxfam largely as compared to other factors. As Oxfam is a charitable organization, it does not promote any sporting events, celebrity endorsement and thus social factors do not affect this corporation. Older population of the society is one major social factor to Oxfam, as they are kinder at the time of donating money for charitable purpose. Technological factor: Internet, Television, radio are some of the strong mediums that help this charitable company in different ways. This company uses internet in their charity in order to request them to donate for the organization (Chandon, and Wansink 2012). Segmentation, Targeting and Positioning Halinen (2012) has said that when an organization is well aware of their target audience, it is obvious to say that they know about the target and it becomes easier for them to communicate with their target audience. As Oxfam is a nonprofit organization, the vulnerable population of the society is the target population. Age, income, types of services, arranged programs are some of the features that this organization keeps in mind at the time of targeting audience. Therefore, it can be said that the target market of Oxfam is the people who are in the poor condition and requires assistance from several areas like regions, religions in different parts of the world. Apart from that, the target market of this nonprofit organization is those people who are living under standard situation like injustice, especially the women and girls in both developed and developing nations. Clarification of the objectives: In this part, it is highly important to discuss the objectives of Oxfam and these have been introduced here. Help people to achieve their right to a better life: It is necessary to mention that woman, young people as well as the poor population of the society must be well aware of their political and civil rights and the target of this organization is to make them well aware of their rights (Andzulis et al.2012). Save lives at present and future as well At the time of some natural as well as man-made disasters, the organization is present to save lives, provides clean water, food, sanitation as well as some other fundamental requirements. Oxfam shed special importance on them who have been suffering from illness, insecurity as well as deprivation (Chandon and Wansink 2012). Safeguarding global food supplies This nonprofit organization has been working to protect food supplies, so that the populaces who have not enough sources to have food can get the minimum food security (De Vries et al.2012). Increase money for the basic services This nonprofit organization is pursuing for more as well as better targeted money to have basic enhancement like health and education. This is basically for men, girls as well as boys, so that they can participate entirely in the economic, social and democratic life of their societies (Gustafsson et al. 2012). Empowerment Their approach towards empowerment focuses that all the staffs and the supporters who are associated with Oxfam must believe in changed nature. Moreover, they want to make them understand that proper activities can bring the desired changes in the society (Halinen 2012). Accountability One of the major objectives of this nonprofit organization is that their purpose-driven and result-oriented approach states that they must accept the responsibility for their own actions and hold one accountable for that (Hall et al. 2012). Inclusiveness The organization is open to everyone and cordially embraces diversity. The management of Oxfam believes that every people in the organization as well as societies have a contribution to make regardless of the fact that it is visible or invisible (Khang et al. 2012). As stated by Rice and Atkin (2012), the organization selects their objectives based on their strength. The main strength of OXFAM are their supportiveness to the people who are affected by the natural calamities like Nepal earthquake, OXFAM donates three tones of clean and safe water to every person of South Sudan. Therefore, the objective of OXFAM should be to develop a new fund for the emergency assistance for the natural disaster affected people ( Khang et al. 2012). It has been noticed that OXFAM is very popular for working from womens right to water, earth quakes to education. Therefore the objective of this NGO will be to provide the financial support and provide free scholarship to help poor rural villagers for their overall development. Objectives for future: Market penetration It has been seen that the target market for the marketing plan of the concerned organization sheds importance on some other organizational sectors that would be supplied by the increasing number of the international charities. Therefore, the organization would start partnership with diverse community organizations (Kim and Ko 2012). Financial objectives It can be stated that during the first year of the new plan, an increase of $6 million in the overall sales of the tickets and revenue of the company. Moreover, it is expected that it could also influence the entire coordination as well as popularity of the NGOs or the charitable institutions in diverse target markets (Makel et al. 2012). Setting strategy: In this part, it is essential to look at setting the strategies by Oxfam and this has been introduced here. Communication method and approach It has been seen that the communication method and approach concentrates on the entire correlation aspects of Oxfam towards their target market and this can be done through communication systems. This diversified system concentrates on communicating and relating with the target communities along with the local government and educational sector. The organization has been planning to use diverse communication method such as press, attractive advertisement, well-designed websites, online services and some other events that would justify the marketing target (Neiger, et al. 2012). The responsible management has been planning to advertise through eye-catching video and at the same time has been planning to arrange seminars in different schools and educational institutions in order to make the students aware. Moreover, it can be said that presently Oxfam has been using the internet as the best medium tool to communicate (Rice and Atkin 2012). Marketing budget based of strategy It has been seen that the advertisement of the entire market planning for the selected organization focuses on TV, newspaper advertisement and flyers as the online market. Each TV advertisement costs $300 dollars per 30 seconds and the newspaper advertisement costs $350 per advertisement, wherever, flyers costs $80 where in $0.10 each (Shrum 2012). Communication Estimated Quantity Estimated Cost/Unit Estimated Subtotal Sponsorship 3 $500 $1500 Flyers 3000 $0.10 $300 Television 10 $350 $3500 Website 1 $350 $350 Subtotal $5650 This communication and the marketing budget will concentrate on the relationship of the organization towards the primary market. Figure 1: Time program of Oxfam (Source: Sigala et al. 2012) It is important to mention that the marketing team of Oxfam would follow this time program. Specify tactics and action required: Oxfam is one of the leading NGOs whose main vision is just a world that is without poverty and an earth in which people can easily influence decisions related the factors that affect their lives. Therefore, in this part, it is highly important to the 7Ps of marketing mix of Oxfam in this part. Process: As opined by Kim and Ko (2012), the main requirement of the NGOs are to raise their funds in order to implement their several projects like providing services in the rural areas, remove poverty as well as improvement in health. Therefore, the allocations of the money of OXFAM should be collected through the donation process. Place and product: It has been observed that the NGOs set up their office and main operate centers in the heart of the city and setup their stores for selling different products like hand crafted articles, art, greetings and drawings (Rice and Atkin 2012). Therefore, OXFAM should open some stores in different cities in order to reach large number of people for accumulating money. Promotion: Popular NGOs like BRAC, Acumen Fund, Root Capital directed the marketing publicity, sponsorship and public relation for collecting money for their project (Wang et al. 2012). Therefore, the OXFAM need to engage a marketing consultant for their further marketing strategy. Price and physical evidence: It has been noticed that the nonprofit organizations often sell some products to improve their confident. The donors pay money for the development work and expect that their money is used for correct purpose (Gustafsson et al. 2012). Therefore, the correct physical evidence of expenses satisfies the donors. OXFAM is very conscious about the physical evidence so they will not face any issue regarding this segment. People: The main processes of the NGOs are to generate the fund from donors and apply the money for the project. As argued by Halinen (2012), the non government organizations are completely people oriented organization. Therefore, OXFAM need to engage some non paid volunteers help the organization in various projects. Means to measure performance After implementing strategies, it is important to measure the effectiveness of the implemented policies. It has already been mentioned that the organization has been planning to reach a wider section of the society through proper advertisement through both online and offline systems. Moreover, it has been found that Oxfam arranges seminars as well as some other activities in the schools and some educational centers. Feedback analysis is one of the major parts in this regards. If students want to join Oxfam both as volunteers and employees, effectiveness of promotion would be understood. Apart from that, the website of this organization has a clear option stating donation and the amount of received donation determines the success of advertisement and promotion. Moreover, response from the government as well is required to judge in this case, as any changes in legislation due to initiatives adopted by Oxfam is highly essential. Conclusion: In this assignment the researcher has developed the perfect marketing plan for OXFAM. It has been mentioned earlier that OXFAM is non profitable non government organization and maintained their activities in different segment such as support the people against poverty, support the affected people who lost everything in natural calamities, delivers the fresh water on South Sudan and fight against injustices. The researcher has observed that the good reputation of this firm help to gain the donors faith but the donation was limited. Therefore the perfect market segmentation and marketing plan is required to involve more people in their social work. The learner has recommended Black Box model for selecting the perfect marketing strategy and communication theory framework to develop the effective communication system to attract the new donors. The researcher has developed the marketing mix strategy for this popular NGO as a tactics to develop their social service. Finally the performance measurement system will help the organization to identify their improvement and future goal. The marketing plan of any organization focused on the target market. However, the NGO has no such target market because they are not trading organization. The NGOs try to attract the donors through the promotional strategy. It has been noticed that the online promotion is an efficient way rather that the traditional posters or leaflet. Many NGOs already make the digital advertisements and published in the television and social media. The digital advertisement of the NGOs are short and heart touching like Osocio, SANCCOB, Opel developing a heart touching message like Your typjng while drive is asbad as your drivimh whilr you typr or Makes your think twice about where your trash ends up. The NGO simply provide a picture and message in the advertisements. Some of the NGOs like UN Women and Harrisons Fund have developed the video by those affected people to create an appeal for the donors. Those above techniques are considered as a main strategy to communicate with the interested donors. The decision making process of the NGOs is depending up on their aim and objectives. In order to take the critical decision about the unknown donors, the organization can follow the game theory strategies such as matching pennies and deadlock. The particular choice has been made the researcher because the game theory applies between two individuals or two same type objects. Therefore the involvement of the donors or the donor organization may minimize the risk. The researcher tried to attach a sample of NGO advertisements to help OXFAM to develop new advertisement or brochure, poster or digital communication system. Figure1: poster of OXFAM (Source: author) Reference list: Andzulis, J.M., Panagopoulos, N.G. and Rapp, A., 2012. 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Wednesday, December 4, 2019
Question: Discuss about the Intelligent Taxi Dispatch System Reservations. Answer: Introduction Bid Taxi is a project that improves the existing ride sharing services. The Bid Taxi is working in the pre fixed rates that are based on distance and time, Bid Taxi generally uses the bidding services for the rides. The bidding will depend on certain information that is provided by the customers, which includes the beginning and the ending of the services, time of the pickup and the number of passengers who will be sharing the taxi services. Here comes the use of a set of tools that estimates and calculated the rate and price of the journey, such as distance, route and toll costs that is applicable for the journey. The bid taxi service is expected to enhance the process of ride sharing services. The payment will be made only at the end of the journey and the entire journey will be tracked with the global positioning system. The goal of providing an enhanced customer experience can be achieved is certain criteria are fulfilled. One of which is keeping the customers satisfied by provid ing a prompt and enjoyable service. The report gives an overview of the of the business operation of the ministry of public transportation and recommends certain modifications in the process that can enhance the business operation. The Bid taxi service aims at providing a hassle free service to the passengers by providing an option of booking taxi services any time and from anywhere. Successful implementation of the Bid taxi project has the capability of replacing the existing taxi services. One of the major advantages of the Bid Taxi project is that it will provide a very cost effective solution to the customers as the prices of availing a taxi service in Bid Taxi will not be based on a refixed rate but will be base on bidding by the different drivers. The customers can therefore choose the driver with the lowest bid for the ride. The Ministry of Public Transportation is expected to earn a large profit by availing a service fee for each ride booked with the help of bid taxi. Bid taxi can be described as a next generation on demand booking service that uniquely offers the customers and the drivers to connect and enables a competitive yet control services (Wang, Cheu Lee, 2014). Ministry of Public Transportatio n therefore has a good business opportunity with the Bid taxi services. This can be said as the organization has ensured proper measures and developed a well substantiated business process in order to offer a good riding experience to the customers (Lee Wu, 2013). The overview of the business processes set by the Ministry of Public Transportation for the Bid taxi application are discussed in the following paragraphs Only certified and the licensed driver are allowed to engage with Bid Taxi. Furthermore, before its engagement the vehicle would also be thoroughly checked to identify its road worthiness and insurance details. This creates a sense of security to the passengers as they know that only certified drivers will be allocated for the ride. Increase in the customers satisfaction is one of the major needs for spreading or enhancing the business operation. The Ministry of Public Transportation has ensured that the customers have no complain about the services provided to the customer (Wang Chen, 2012). A satisfied customer is expected to engage with the services in future as well. Therefore, it can be considered as a major business technique employed by Ministry of Public transportation in providing the bid taxi services. A rating system is also included in the bid taxi services where both the customer and the driver can rate each other on basis of the experience of the ride. This is another intelligent business process that is undertaken by the Ministry of Public Transportation as the rating system will encourage the drivers in providing a god service to the client (Debnath et al., 2014). On the other hand, the customer can also rate the driver or the ride according to the riding experience. The rating of the customer will help the organization in improving its services modifying any process that needs further improvement (Lucas Lau, 2012). If a customer is not happy with a service, he/ she will not provide a good rating. This indicates that there must be some deficiency from the drivers part in providing a good riding experience to the customer. These matters can therefore be put under scrutiny in order to understand the loopholes associated with the system, which will further improve the business process of the organization (Haque, Chin Debnath, 2013). Bid service has enabled feature of both web application and the Smartphone application. Use of smartphone application is very user friendly as Smartphone are used by majority of the people. Furthermore, the people who do not have an access to the Smartphone can use the web services for booking the Bid Taxi for a ride. Not only the booking process but also the payment process is user friendly as well. Customers can pay with the help of their debit and credit cards or can use the Osko payment option for making the payment at the end of the journey. The Osko payment option is used by many people and is one of the major user friendly payment options. Furthermore, the passengers who will not be able to access any of the methods can make use of the gift cards purchased from the supermarkets for making the payment. Therefore Ministry of Public Transportation has ensured that the process of payment is safe and secure, which in turn enhances the customers trust (Inquiry, 2012). Increase in th e customer trust is expected to increase the customers engagement with the application as well. This is a major business operation that is implemented by the Ministry of Public Transportation. A service loyalty program is also included in the Bid taxi service and its operation. In this scheme a customer is given a status point for the rides paid. The customer can use these status points for availing discounts in the next ride, or can be donated to the charity. This can engage more customers in availing the Bid Taxi services. Not only the customers but the driver providers are also gifted or rewarded with the fuel discount gift cards by the company. These rewards include the fuel discount gift cards of the company (Bai, Atkin Kendall, 2014). This is another intelligent business operation of the company as it will engage more driver provider with the bid taxi service. Recommendations in support of the business The above section gives an overview of the business process of Ministry of Public Transportation. These business processes can be further improved by ensuring certain modification in the existing business process. The recommendations for improving the business process and the first three major goals of the services are as follows (Maciejewski, 2014)- The Bid taxi needs to ensure that all the drivers are certified and the vehicles are properly checked before engaging with the Bid Taxi. This can be achieved by verifying the documents of the drives before engaging them with the services offered by the bid taxi (Chen, 2014). This will also ensure that only the experienced drivers are engaged with the bid taxi application. Choosing the experienced drivers will improve the services offered to the customers as well. Along with the implementation of the star rating system a feed back and customer care system can be also implemented in the bid taxi services in order to enhance the business process as well. The use of feedback and the customer care system will enhance the customer experience and increase the customers engagement with the services (Maciejewski, 2014). The presence of the feedback system will help the customer to voice out their complaints and the customer support system will enable the customers in solving their queries. The third recommendation for improving the customers service and business operation can be the presence of booking a Bid taxi service by phone call. The proposed system will incorporate the use of Smartphone and website to book a ride (Pueboobpaphan, Indra-Payoong Pueboobpaphan, 2018). A phone call initiated ride booking can be a great ad on for the existing system and therefore it is recommended for the business operation. These are the major three recommendations that can be considered for improving the business operation of Ministry of Public Transport. This will enhance the customers satisfaction with the services as well. Therefore, from the above discussion it can be concluded that the Bid taxi is a project that can be implemented in order to enhance the process of booking and availing a shared taxi service. The report gives an overview of the business operation of Ministry of Public Transportation in association with the bid taxi services. The business operations are aligned with the business goals of the project and the report gives an overview and the detailed justification of the major business processes associated with Bid taxi. The report concludes with the recommendation for improving the business operation of Bid Taxi. The bid taxi is a project that is being proposed for enhancing the ride sharing services. The Bid taxi services is expected to eliminate certain major problems associated with the existing manual taxi booking service. Bid Taxi will provide a user friendly and very quick option of booking a taxi. Since the services can be booked with the help of a smartphone application, it will definitely encourage a large group of people in choosing this service. The business operation of bid taxi aligned with the business goals (Seesan, Rungkasiri Cooharojananone, 2012). However, the business operation of bid taxi can be improved by bringing certain modification in the different business process. Therefore, certain changes in the business process are recommended, which if implemented to the project can being a major change. The recommendations for improving the business operation offerings of the Bid Taxi are as follows- The customers are given a service loyalty status point for availing the service. One recommendation for improving this process is including a option where a customer can refer a ride to another customer, which in turn give reward to both the customers (Weng et al., 2017). This is beneficial for both the customer and the company as the customer will happily refer his/ her friends to use the Bid taxi application as they will get rewarded in form of status point. On the other hand the company will be benefited by gaining more customers. Therefore, it is one of the suggested modifications for enhancing the bid taxi services. The drivers are also rewarded for completing a specific and pre defined amount of task with Bid taxi. The services offered by the drivers can further be improved by incorporating a training program for the drivers who wish to associate with the Bid Taxi services. The training service will enhance the skills of the drivers and will provide them with the option of enhancing their driving skills. The training program will furthermore help in providing the drivers with the option of enhancing their knowledge as well. The training provided to the drives will be of a pre defined time. It can be kept as an option whether a driver wants to attend the training program or not (Agussurja Lau, 2012). The drivers who are opting for the training will receive a certificate from the Ministry of public transportation that will further help them in receiving many other job opportunities in future. These are the two major recommendations that can be considered by the Ministry of Public transportation in improving the business operation of the organization. These recommendations or the suggestion are made on basis of the different goals of the bid taxi and the services provided by the company. These recommendations is implemented properly will benefit both the company and the customers. References Agussurja, L., Lau, H. C. (2012). 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