1 Short - term
First, they consume to have a clear vision, discharge the internal issues and get off some cash in fix up to collapse sure that they are strong as a company and ready to compete internationally before overtaking ahead with their expansion project.
They should take a shit on the management issues to seduce a good atmosphere where employees are happy to work in.
They also need to make sure that their deep brown shops cite a diversified menu, provide their customers with quality food, excellent avail and bar cleanliness. Trung Nguyen should always listen to their customers and try to keep abreast the stark naked-fangled-made trends on the market in army to fully fulfil their customers.
They definitely need to move on and develop new products that customers want in order to increase their financial act and value.
2 Long - term
They should think about opening new stores abroad. To make customers aware and educate them about the great new coffee items, Trung Nguyen could do some advertising by comparing their new items with other restaurants and make brochures available to customers in outlets.
While they start contend those new markets, they should keep in mind to focus local anestheticly even though they go international in order to overcome certain barriers such as language, law and a good understanding of needs.
Targeting new countries usually work give away if you adapt to the local market. Therefore, Trung Nguyen should have their coffee shops operated by local business-people who truly understand the local market
They also have to follow the trend to satisfy their changing needs by glide path up with new items regularly.
While growing their business oversea, Trung Nguyen still need to concern about the domestic market. They should keep an eye on their competitor to see whether they have competitive advantages.
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