Analyze the Factors Affecting the Annual Consumption Pattern of Soft Drinks

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Table of Contents
ACKNOWLEDGEMENT1
ABSTRACT2
Exploratory Research (Preliminary Investigation):8
focus Group Interview:8
Advantages:9
Disadvantages:9
Variables identified from Focus Group word10
Primary Data Collection11
DATA REPRESENTATION13
reckon digest18
Reliability of data & sample enough (KMO and Bartlett`s test):18
Communality common factor variance:19
astragal plot outline21
Component matrix22
Rotated subdivision matrix23
RESULT OF FACTOR ANALYSIS:24
REGRESSION ANALYSIS26
CONCLUSION30
REFERENCES31

1

ACKNOWLEDGEMENT

February 16, 2012

We take this opportunity to thank Prof. Sreejesh, our worthy BRM faculty, who evaluate the proposal of this project and ,guided us through turn up with his valuable ideas and suggestions. We are also grateful to him for helping us out at each stage and solving each little wonder and doubt with patience.

We would also like to thank our student friends at IBS Hyderabad for sparing their valuable time in filling out our questionnaires with lot of patience.

Finally, we would like to thank each other for our termination to complete this project and our undying support to each other.





ABSTRACT

This seek project is an attempt to analyze the factors affecting the annual uptake pattern of soft drinks in Hyderabad.

The impact of various factors such as variety, price, advertisement effect, packaging, ambiance, availability, quality, taste, size of bottle, health and hygiene give be analyzed.

The study is based on primary data collected from students of IBS Hyderabad with the help of a structured questionnaire. Data analysis is done using SPSS software. The statistical analysis method utilise in this study is Factor Analysis and Regression Analysis.

question OBJECTIVES
1. To find out the factors affecting the consumption pattern, in terms of quantity, of soft drinks in Hyderabad.
2. Predicting the extent of variation in...If you want to shrink a full essay, order it on our website: Ordercustompaper.com



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