Nike - the Brand

The brand title Nike is one of the most readily recognise around the globe. The name is synonymous with high-quality athletic shoes, trim, and accessories in the minds of some(prenominal) people worldwide. Perhaps it is the ubiquitous Nike swoosh and compelling merchandising that commands attention. Or whitethornbe it is the association between the brand name and its famous endorsers, such as Tiger Woods and Michael Jordan. Alternatively, it may be Nikes cutting-edge sporting vision and engine room that entrances multitudes of consumers. Quite conceivably, it is a combination of these factors that has propelled Nike to the top of its manufacturing. However, not entirely of Nikes story is ideal. In recent years, the company has set about criticism in connection with its use of shrink childbed in developing nations. The purpose of this case is to provide an intellectual of the companys background, its general business strategy, and its use of contract labor. The Athletic Apparel and Footwear Industry The athletic apparel and footwear industry experienced steady growth for to a greater extent than two decades, beginning in the early 1980s. For example, in the U.S.A. alone, consumer outgo on athletic footwear increased by 10 percent during the first six months of 2005 (Quinn, 2006).

Consumers were not just headmaster athletes, but ordinary men, women, and children who wore athletic apparel for both sports and leisure. The industry became more mould-oriented, resulting in higher levels of innovation and cutting-edge technology. As a result of the emphasis on style and fashion and customers demands for improving performance and comfort, the industry experienced short life-cycles for unmarried products (Quinn, 2006). The industry was characterized by fierce competition in world-wide markets. Industry leaders jousted for supremacy in the professional, female, and youth segments. By 2005, the U.S. market was considered to be mature, and global markets were likewise rapidly attack maturity,... If you want to get a full essay, order it on our website: Ordercustompaper.com

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