Marketing

Chapter-4 Consumer securities industry & Consumer demeanor Chapter-4. CONSUMER MARKETS & CONSUMER BEHAVIOUR: Marketing tries to meet and encounter customer needs/ wants. Consumer behaviour studies how individuals/ groups select/ secure/ commit and dispose goods/ services/ ideas and experiences to satisfy needs/ desires. Customers (Earlier on) could be understood through daily experience of selling to them. Today, direct domination with customers is limited. Hence, marketing managers may rely on 7 Os Framework for constant look into to answer following questions. Who constitutes the market? - Occupants. What does the market buy? - Object. wherefore does the market buy? - Objectives. Who participates in buying? - Organizations. How does market buy? - Operations. When does market buy? - Occasion. Where does market buy? - Outlets. Example: - take out Chocolates Children of all age group. Sweet & tasty, easy to digest, convenient hungriness satisfier. Gifts, celebrations, overcome sadness. Packaging should be nice Full allowance Birthdays, festivals, celebrations. Shops, general stores, medicals etc... Marketing excitant peculiarity Decision Making Response Marketers task is to realise: - How do buyers characteristic influences buyers behaviour? - How does buyer make purchasing decision?

-1- Chapter-4 Consumer Market & Consumer Behaviour Understanding Buyers Behaviour: Stimulus Response Model: Marketing Stimulus + opposite Stimuli Buyers Characteristic Act On Buyers Decision crop To Give Buyers Decision Decision: Product Choice. discoloration Choice. Dealer Choice. Purchase Timing. Purchase Amount. Marketing Structure: Product. Price. Place. Promotion. Other Structure: Economic. Technological. Political. Cultural. Buyers Character: Social. Cultural. Personal. Psychological. Buyers Decision Process: Problem recognition. Information search. Evaluation. Decision. Post-Purchase behaviour. -2- Chapter-4 Consumer Market & Consumer Behaviour Factors... If you want to get a full essay, order it on our website: Ordercustompaper.com

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