'Global Strategy - Thai Airways International'

'1. Introduction\nsiamese connection Airways worldwide (abbreviation Tai) is the planetary and home(a) bearer of Tailand. It has regional, national and worldwide flights from its headquarters in Bangkok to polar major destinations in spite of appearance Thailand and around the world. Actually, it was naturalized in 1960 as a articulatio venture familiarity between SAS (Scandinavian Airlines Systems) and TAC (Thai Airways Company), Thailands home(prenominal) carrier. After it had superior participation confederacy with the SAS for 17 years, Thai government immovable to buy pop out SAS holding. Thai Airways International was Star Alliances section in 1997 and liquify with a domestic airline TAC in 1998. Besides, Thailand was liberated from another(prenominal) nations domination, then changed the pee of the country from Siam to Thailand (Thai stands for license and Thailand means get to of the freedom ) in 1238 therefore the companys describe means the nation al airline of Thailands soil in every Thai or English (Frynas and Mellahi 2011). The theatrical role of this report is to disassemble Thai Airways International, including outside(a) and internal environments, care strategy, financial performance, strategical options and recommendations for change.\n\n2. External milieu analysis\n2.1. PESTEL Analysis\n2.1.1. governmental \nPolitical factors are how and to what distributor point does Tai airways intervenes in the economy. Specifically, political factors embarrass areas such as tax policy, lug law, environmental law, divvy up restrictions, tariffs, and political perceptual constancy by Thai airways Recently THAI airways stated that the suppuration economy go forth boost prompt and passengers if Thailand has no political problems.\n\n2.1.2. sparing \nEconomic factors include sparing growth, concern rates, turn rates and the swelling rate of THAI airways. These factors have major impacts on how businesses kick the bucket and make decisions. For example, interest rates excise THAIs cost of smashing and therefore to what ex... '