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Running head: rig out ANALYSIS FOR STARBUCKS mess Starbucks Corporation Linda Gelatt SWOT Analysis SWOT ANALYSIS FOR STARBUCKS pot Three Seattle entrepreneurs started the Starbucks Corporation in 1971. Their prime harvest was the salmagundi of whole bean burnt umber in headliner Seattle store. This fear had grown tremendously by 1982, into five stores selling the coffee berry beans, a roasting facility, and a wholesale care for local restaurants. Howard Schultz, a marketer, was recruited to be the manager of retail and marketing. He did an S.W.O.T. which is an acronym for strengths, weaknesses, opportunities, and threats. (Griffin, 2008) He brought new ideas to the owners, but was work oned down. Schultz in crease opened his own coffee bar in 1986 base on Italian coffee cafes, selling brewed Starbucks coffee. Schultz had expanded to trio coffee bars by 1987and bought Starbucks from the original owners for $4 million. He changed the name of his coffee ba rs from Il Giornale to Starbucks. His intention for the participation was to grow slowly with a very solid foundation. He wanted to create a top-notch management by grounds top executives from other well-known corporations. For the first two years, Starbucks losings doubled as overhead and operating expenses increased with Starbucks expansion.

Schultz stood his cosmea and did not sacrifice long term integrity and determine for short-term profit. Starbucks sales increased by 84% and the ships play along were out of debt by 1991. Starbucks grew into 26 stores by 1988. It grew to 870 stores with plans to open 2000 stores by the year 2000. By the year 20! 00, things had progressed so far that 3,300 stores were already opened, the company had ventured into countries ranging from England to Australia and a website was created to keep up operations with the in style(p) technology. The mission statement of Starbucks is to establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising...If you want to get a full essay, order it on our website: OrderCustomPaper.com

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