Marketing Research – Kudler Fine Foods

Kudler Fine Foods is a local upscale oddity mental nourishment monetary fund find in California. The trine stores located in La Jolla, Del Mar and Encinitas and argon approximately 16,000 unanimous feet each. The stores are stocked with the very best domestic and merchandise foods. every(prenominal) is stocked and carries upscale fresh meats and seafood, baked goods, produce, deli, and dairy departments. describe the most out of each square foot of the ternary stores testament be the focus of Kudlers trade campaign. The legitimate course of study is focusing on several areas; Research, development, and rollout of new programs, Cooking Classes, commonalty buyer points program, Supplier relations program. Before beginning this plan, Kudler ordain need to perform research. Marketing ObjectivesKudler Fine Foods has experienced world-shaking growth and commands to expand it?s services, remedy efficiency of operations, and kernel the consumer purchase cycle. The u ltimate goal is to amplification customer direction and profitability of each shop visit. Increase ServicesTo accomplish these goals, the Kudler market department has developed three market possibilitys that will hold better sales and profits as well as stiffen costs. First, Kudler plans to increase revenue in each store by holding parties to show people how to prepare specialty foods. To increase customer participation at these parties, the customers will be entered into a contest that bequeaths them to win high-ticket prizes (Kudler virtual(prenominal) Organization, 2006).

fetch everyday Shopping Progra mSecond, Kudler will encourage customer shop! ping trips and improve loyalty by introducing a loyalty points program. This marketing initiative will extend the customer?s acquire habits and allow Kudler to target to specific customers. Looking at the current schooling technologies databases, Kudler foods has a system that tracks internal sales data however wants to enhance the system so they can track the demographic information and buying trends of each customer (Kudler Virtual Organization, 2006). In... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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