Introduction:?London Bites (LB)? is a food takeaway shop. It is proposed to commit in South East London where it is home to most 1.3 zillion people (The London Plan 2009). To know and get wind the market place sufficiently hence operate it successfully, trade, as a means, essential be taken into account. The argonas of trade that tolerate be discussed in this report are the away merchandising environment, market segmentation, marketing communications and customer service. Findings:External market EnvironmentAll organizations are operated inside environment so that they all depart be bear upon by out-of-door forces. Unlike the septette controllable marketing mix variables, the external marketing environmental forces are non controllable by marketers. Nevertheless, marketers erect control how they need with those uncontrollable forces by identifying and monitoring those forces that are relevant to their firms. They in any case must forecast changes in these forc es if they are to develop efficient marketing plans and strategies. Conceptually, there are two aspects in external marketing environment. They are micro- and macro- environment. (Market Environment)Micro-environmentThe micro-environment consists of those forces that directly affect the marketing programs of a fussy firm. The activities of stakeholder groups, such as distributors, customers, suppliers, and competitors are all examples of external forces that limit the marketing actions of a specific organization (Oxford University labor 2007).
1)Distributors factorGetting products to the customers potentiometer be a major issue (Oxford University cut 200! 7). For LB, a food takeaway shop, the distribution channels can be selling in shop or customers rules of order on phone or internet. For food, it is hard to sell it out of doors admission to door, so it is hard to gain competitive advantages. 2)Customers factorCustomers are plainly the key to sales (Oxford University Press 2007). LB?s managers must monitor customer needs and try to reside how these will develop so that they can meet these... If you indispensableness to cut a full essay, order it on our website: OrderCustomPaper.com
If you want to get a full essay, visit our page: write my paper