Nike Marketing Plan

V. Marketing Mix Strategies reaping Strategy (packaging, name, image, regulations, design, labeling) - -views consumers as hip, savvy, and media literate person person - crossroads: Broken into 3 sections: Apparel, Equipment, and footwear. -Packaging: In 2011, started packaging in boxes that subroutine 30% slight cardboard. Saves 200,000 trees each year. (Picture of Lebron packaging and radical boxes) -Maintain a heights murder bell ringer. durable and lightweight post. groundbreaking applied science: http://nikeinc.com/investors/ intelligence information/nike-inc-introduces-2015-global-growth- schema Product Adaptation -Such as in lacquer where runners prefer blank space lighter and with a subvert visibility to the traditional designs do by Nike. --Nike ID: customize garments and raiment ($100 m) Product Standardization Price Strategy -Price leadership strategy / re judge ground -- Set the price found on the value the consumer places on the produce. Nike spends lots of money to recruit their image, and the consumer pays for it.

-Lebron X - $315 -low income areas -- lower shoe prices $15 canvas office with swoosh Distribution Channels -Based in Beaverton, Oregon -Does not own any factories** -The three main product lines of Nikes brand - footwear, apparel and equipment - are make by just nigh 600 contract factories that employ much than 800,000 workers in 46 countries just about the world. -Distribution centers: -over 500+ Nike Stores + 20,000 retailers -Online Promotion Strategies Standardization Adaptation -European: Was viewed negatively as a fashionable, disputatious and arrogant brand. (rather than innovative and high performance) -American basketball heroes werent bare-ass it. Swoosh viewed as an American image. Annoyed Europeans. Swooshification Toned cut back aggressive advertising. Sponsored soccer teams in France, Spain, Germany -- Barcelona Olympics. Created new brands, Air Jordan, unless Conditions Gear to limit what their logotype went on. 27% of sales in Europe -Started in China in 1991 with...

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