Sunday, April 14, 2013

Will the internet ever replace the more traditional broadcast media?

The most recent form of communication and perchance the sudden growing medium present in todays society is the Internet. It is greens to say that the internet is the most significant new communication theory medium of our times and that the internet changes all (Cunningham 2002:244) There are a variety of explanations as to why this is so but perhaps the most popular one is the users ability to interact with the founding from one central location. This essay will explore the fast growth of the Internet by looking at it as both a personal tool and one utilise in business. It will look at how, in todays society, it seems to be taking everywhere broadcast media in terms of popularity and efficient communication. It will conclude in finding that despite the quick growth and popularity of the Internet, broadcast media is still and shall remain an important and bank medium.

Communication is the process of transmitting and receiving ideas, information, and messages. The rapid transmission of information over long distances and ready access to information have catch conspicuous and important features of human society, especially in the ago 150 years. (Hobbes 1998:14) With the development of civilization and written languages came the need for more(prenominal) frequent and reliable methods of communication allowing messages to reach longer distances.

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This was inherent to the control of trade and other affairs between nations and empires. other(a) man used cave walls as the media on which messages could be transcribed and this was common for many years. Over the next a few(prenominal) centuries printing techniques advanced rapidly, especially through the use of steam power. In the meantime, postal services moved from being privately to nationally owned, and long distance postal services became an affordable option. For the first time, an ordinary person could correspond with...

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