Public Relations: Tools of Twitter
Jonathan Barba
California State University Fullerton
Abstract
The social media site Twitter has emerged as a recognized tool for earth traffic practitioners. trance many mankind dealing practitioners ar now sensible of the ability of social media tools like Twitter to chain aspire audiences, only a comparatively small portion of professionals argon actually equipped with adequate understanding of the tools to effectively give this communications chopine. This study will examine the existing Twitter tools for public relations practice, and analyze past uses of this social media platform for effective public relations campaigns. Through anecdotal scrutiny of campaigns, specific tools of Twitter are identified and maneuver for utilizing these tools are explored. By examining these public relations tools and tactics of Twitter, this study seeks to try foundation for practitioners to incorporate social media into their standing public relations practices.
Introduction
Twitter has emerged as a necessary tool of public relations practitioners.
Industry wide, practitioners are using the social media small blog Twitter to disseminate messages to publics, pitch stories to journalists, and to bolster the reach of traditional PR tools like press releases, media alerts, and promotions. The importance and likely uses of Twitter in public relations campaigns are exhaustively recognized throughout public relations, however the methods and tools for utilizing and incorporating Twitter into campaigns is less(prenominal) clearly understood. This study seeks to define public relations tools and tactics of Twitter by anecdotally examining effective uses of Twitter in public relations campaigns. The tools and tactics identified in this study nooky serve as a guide for public relations practitioners to incorporate Twitter as a supplemental protrude of their campaign tactics...If you want to get a full essay, give it on our website: Ordercustompaper.com
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