ELECTRONIC MEDIA FACING NEW CHALLENGE
The Electronic Media today has fictitious the role of a bridge between crowd together and the governments in the democratic societies all over the world.
In order to fleetly resolve socio-economic and political issues, in accordance with in the parameters of the jurisprudence of the land, it is being used as a means of nonpartisan communication between the people and the government which believes in facilitating the masses through good governance.
The role of electronic media as a trouble shooter in all aspects of life including health, education, socio-political and economics, acquiring immense significance with each passing day in view of ever increasing pressures on the modern living.
This ample task of redressal of the human race problems can only be taken up through the concerted efforts both by the public and radio and TV channels in the clubby arena as the experiment to deal with the public issues exclusively by the controlled media has not been proved fruitful.
According to Javed Jabbar, known for his association with tidy sum Media and having a singular credit of producing a book, entitled, Mass Media Laws and Regulations in Pakistan, countries like Indonesia and Turkey have private radio post in such a large numbers that beyond comprehension in Pakistan.
Indonesia has 700 private radio stations plot there are 1,300 radio stations in Turkey
In the absence of private channels, this important segment of development including Radio and Television are controlled by the government in Pakistan. Although, a private channel i.e Network Television Marketing (NTM), is operating as a private channel, simultaneously with Pakistan Television (PTV), its limited areas of trading operations debarring it from the spheres of News and Sports coverage and it has not been provided a level understanding to justify its existence in the private sector.
Commenting on the situation, Faisal Sher Jan, the of import Executive of NTM, said that NTM had started its...If you want to get a dependable essay, order it on our website: Ordercustompaper.com
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