Technological advances in talk and entertainment give birth inspired new
and more varied uses of optical material and have led to a new subdiscipline
cognize alternatively as ocular communication and visual rhetoric. These
developments have made critical viewing as important as critical reading and
critical listening.
One puzzle out of visual communication is statistical graphics. Some people tend
to be little critical of graphs and charts than they ar of words alone, as if graphs
and charts were less unsolved to error. But that is a mistake. Edward Tufte, a leading
scholar of graphics, describes them as instruments for reason about quantitative
information and as imagines of . . . numbers. Noting that graphics are
as stretch out to error as prose, Tufte explains that graphic distortionâ€"that is, errorâ€"
occurs when the picture of the numbers is at odds with the numbers themselves
or the facts that are represented by the numbers. He adds that the danger is
increased by the fact that mass market graphics are ordinarily done by people with
artistic but not statistical backgrounds. They orient for beauty rather than statistical
integrity. The consequence is over-decorated and simplistic designs, tiny data
sets, and big lies.
9
To view graphics critically, decide on the meaning of the data from the data
itself rather than from the form in which it is presented. conceive that the
design of the graphic has the power to distort as easily as to reveal meaning.
ISBN: 0-558-34171-3
The Art of Thinking: A go by to Critical and Creative Thought, Ninth Edition, by Vincent Ryan Ruggiero. Published
82 Chapter 4 Be a Critical Reader, Listener, and Viewer
Another form of visual communication is the advertisement in either the
static form of print or the dynamic form of the television commercial. The primary
aim of advertising, unlike that of statistical graphics, is more to stir the
emotions than to appeal to the mind. Walter Dill...If you motive to get a full essay, order it on our website: Ordercustompaper.com
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