SUBMITTED TO: SIR ANIS HASSAN
PREPARED BY: QURATULAIN RIAZ MEHREEN RAZA SIDRA TANWEER NAJMA JAVED
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Research Report on Impulse Buying
INTRODUCTION
Pakistan is a increment economy with a real GDP growth stride of 5%. The real private consumption expenditure has magnanimous at an average ramble of 7.4 percent per annum during the last four years resulting in the emergence of a strong affection class with growing purchasing power. This has resulted in people vying for a more comfortable and urbanized lifestyle. The mushroom growth of burnt umber houses, eateries, supermarkets, etc., is a proof of that. In the past three decades, such(prenominal) look has been conducted internationally to define to understand the psychological, economic and sell implications of such a trend. One area of interest has been lust defileing. Impulse purchase occurs when a consumer experiences a sudden, lots powerful and persistent urge to buy something immediately. The impulse to buy is hedonically complex and may stimulate emotional conflict. Also, impulse buying is prone to occur with diminished regard for its consequences.Marketers and retailers tend to doing these impulses which are tied to the basic need for instant gratification.
lately several supermarkets have been established in the urban cities of Pakistan. The virtually prominent ones in Karachi are Imitiaz, Aghas, EBCO, Naheed, Shaz, DMart. However, no study has been conducted in Pakistan to study the buying behaviour of shoppers and what factors influence their decisions. Hence, the researchers have trenchant to conduct an exploratory research to understand the general genius of impulse buying in four main supermarkets of Karachi. This research will lay the foundation for future researches.
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Research Report on Impulse Buying
LITERATURE REVIEW
Pakistan: The Research Context agree to the Economic Survey (2006-07), the real GDP growth rate of Pakistan has been 7% per annum in the last 5...If you want to get a full essay, order it on our website: Ordercustompaper.com
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