Marketing Plan For Automobile

Marketing Plan of Volkswagen
Executive Summary
Volkswagen is preparing to launch a impertinently product, a railcar which tar feature to the Chinese market, Stylish. Our product offers a competitively fresh look of Volkswagens products with overbold technology and design. We are targeting specific segments in the consumers and markets. This plan is going to stand a strategy about how to product, publicize, and sale this car.
Market Description
The new product: Stylish, its target market is young generation and surroundings lovers. From research, it can be seen that there are much more consumers who care about nature and the comment shows that the design of Volkswagen is likewise traditional, it should be more creative. According to the situation, Stylish have hybridisation technology and modern design with different colors, which can check up on the requirement of modern society.
Buyers can choose between models ground on several different systems.
Competitive Review
Strengths
1. International resources
Volkswagen is steady trying their best to obtain cheapest resources from its international production network.
2. companionship creation and innovation
The leverage of VWs knowledge is always in center-periphery model and it is a multinational company.



Furthermore, as a international organization, the knowledge creation and innovation of Volkswagen is also remarkable in the whole world, its production in Mexico could be a approximate example.
3. Lower cost labor

The VW group can get a lower cost labor in China market.

4. well-knit R & D team: A good car producer should be capable of new vehicle development, Volkswagen do great preparations in advance., Volkswagen started a new project which was expanding its good center In July 1997, and by August 8, 2003, one of Volkswagens strategies has sinless and put into operation, which is expand its proving ground to an area of 1.44 square meters, it be an investment of 1.5 billion RMB (World Auto, 2003).

5. Reputation: in order to get better...If you want to get a full essay, order it on our website: Ordercustompaper.com



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