The report focuses on the study conducted for testing the node preference for the one hundred twenty-fivecc motorcycle.
The major accusatory of the research was to identify the be competitors for Bajaj Auto Ltd. (BAL), and to determine the customers brand preference, loyalty, toll they are willing to pay, and the 125cc bike market for Bajaj.
To accomplish these objectives an alpha study was conducted by taking the responses through questionnaires from a audition of 100 which included 50 bike users and 50 non- bike users residing in Mumbai and Thane belt.
From the analysis it was found that HONDA was the major competitor of Bajaj securing close 46% of the peoples preferences. It was also found that volume of the consumers are least concerned about the hurt and that there was a huge market for the 125cc bike but BAJAJ 125 wasnt accepted to the required extent.
During the survey a cover of questions were raised and doubt expressed about whether 125cc can deliver the goods better fuel efficiency and power. Hence there is a need to make the people aware regarding the benefits provided by the 125cc.
conundrum STATEMENT
The study of bike market for Bajaj in the 125cc segment.
RESEARCH OBJECTIVE
The objective of the Research is to:
Identify the Competitors.
Know the consumers brand preference, loyalty, price they are willing to pay.
To know the market for 125 cc bike.
BACKGROUND OF THE TWO WHEELER INDUSTRY
India is the second largest manufacturer and manufacturing business of two-wheelers in the world. It stands next only to Japan and China in terms of the number of two-wheelers produced and domestic sales respectively. This distinction was achieved collectable to variety of reasons like restrictive policy followed by the presidential term of India towards the passenger car industry, rising demand for personal...If you want to induce a full essay, order it on our website: Ordercustompaper.com
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