-Naomi Klein
A vision, a thought-provoking dapple of journalistic excellence, NoLogo is a book about brands. It’s a book about the logos we see, use, and live day afterward day and allthing that is hidden underneath. The authoress Naomi Klein gives a detailed account of the talismanic powers of the “brands” and takes us through a rollercoaster ride starting with the parentage of a brand to it attaining a godly status to the inescapable tussle between the brand-name corporate powers and the pioneers of the anti-globalization movement.
Klein begins her comprehensive saga of economic globalization, brand and the corporatization of the entire planet by introducing the very basic primordial units: the brands, the logos. In the beginning chapters, not only does she meticulously design the rise of modern super brands but also examines the depart from of education and culture to marketing.” No pose” clearly identifies the ubiquitousness of logos and criticizes the colonization of the physical and sadly so psychical spaces by the corporate giants.
Klein discusses how the growing cultural and anthropological smorgasbord in the meaning of advertising has been instrumental in creating ubiquitous logos capable of turning an entire nation into “brand-fetished go billboards”. The multinationals as a part of the grand plan of stigmatisation have taken over every inch of unmarketed non-commercialized space extending their brands to sports, music, education, media and even human beings. From Nike’s redefinition of the very meaning of sports to Pepsi-Cola encroachment of school cafeterias, from Hilfiger’s stint of feeding off the majuscule potential of America’s racial relations to every other company’s capitalization of the concept of “cool-uncool” ,from the “swooshed” basketball courts in Bronx to the...If you want to get a full essay, nightspot it on our website: Ordercustompaper.com
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