Blair

Group Members:


Mohd. Fazeli bin Umar
(UiTM ID: 2009506561)

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Diyana Afiqah bt Piai
(UiTM ID: 2009209152)| |


Mohammad Hakimy bin Abdullah
(UiTM ID: 2008307455)

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Siti Aishah At-thahirah bt Roslan
(UiTM ID: 2009181621)

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Intan Nurul Ain bt Mohd Firdaus Kozako
(UiTM ID: 2009936655)

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SYNOPSIS OF THE slip STUDY
Jones-Blair is a privately held corporation that produces & markets architectural paint and sundries in the southwestern US.The president, Mr. Barrett has called for a meeting with the executive group; the feebleness president of operations, sales and finance to get a raw solutions so that they can tackle the market as healthful as to attract the customers and to beat the competitors.
Barretts main guardianship is on where and how Jones-Blair Company can deploy corporate marketing efforts among the various architectural paint coatings markets served by the company in the southwestern United States. The meeting has been held twice before only still, they are unable to decide for the best strategy as each of them has different course of action.



iniquity President of advert suggestion is to focus on do-it-yourself customer in the urban area (Dallas-Fort Wroth), and to increase the awareness of the target consumer to 30 percent by increasing $350,000 in corporate blot advertising from Jones Blairs advertising budget. On the other hand, the Vice President of Operations suggest to cut of the paints price by 20 percent as their product is among the highest price in their market. The Vice President of Sales suggests that they need to add more sales representative in non-DFW (rural) area by adding $60,000 per family for one sales representative. Whereas, the Vice President of Finance suggests not making any changes, just maintain the momentum and fake the costs. Lastly, the President Barrett suggests that the advertisement should apply toward newspapers and catalogs in non-DFW areas, and not on the...If you want to get a full essay, order it on our website: Ordercustompaper.com



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