Nature View Case Review - B2B Marketing Class

1.Create a Persona for each of the below taper markets for Natureviews yogurt: A.Retailer Supermarkets Jeff is mid-40s supermarket owner. The stemma has genius location near a mid-sized university surrounded by condominiums and apartment complexes housing young professionals. The store relies on college students and middle income professionals under 35, some with families, to generate revenue. Jeffs store is doing ok financially so he is willing to behave risks on new products. He is a family man, married with 2 children, and is empathetic toward young people with limited funds. B.Distri howeveror for Supermarkets Ron is a manager at a large wholesale distributor of gourmet disparateness foods to supermarkets. Located in Chicago, IL Ron represents manufacturers of specialty foods from around the country and around the world. Ron is a divorced have of one who is completely focused on his business issues and moving up the corporate chain. C.Final Customers who shop at Supermarkets jennet is a 28 year old single accountant. She lives in California, and is interested in outdoor activities to stay in active. She balances her put to work and personal life fairly well, sometimes choosing to go for a jog on the beach rather than stay previous(a) to finish up a report. D.

Natural Foods Wholesaler Jim is 58 and runs a regional natural foods wholesaler that sells mainly to independent retailers, instead of large supermarket chains. While they only provide to smaller market stores, they have strong footing in their region. Jim understands the business but gives a lot of autonomy to his staff of 5 since hes not familiar with the newer computer systems. E.Natural Foods Distributor whirl is a mid level supply chain specializer at a leading distributor of quality organically grown produce and perishable foods. They deliver to all major metropolitan areas and to most regions in the continental U.S. Sally is a self motivated hard worker that takes the initiative to notify new... If you want to get a full essay, order it on our website: Ordercustompaper.com

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