Zipp Speed Weaoponry

Leading the Pack Faster Lighter Better TM Recommendations for Sustainable field & Global Leadership in High Performance pathway Bike Wheels & Components Executive succinct for the Board of Directors Kelley Consulting | Zipp into the Future Executive Summary for the Board of Directors Kelley Consulting April 2011 | ------------------------------------------------- Synopsis Zipp Speed Weaponry is a loss leader in high-end bicycle component design and manufacturing. Zipp is especially focus on wheels for time trials and triathlons, but also caters to other components such as aero-bars, cranks, and price of admissionories. A highly dynamic market, with decreasing barriers to innovation and changing customer needs, threatens Zipps competitive position. The change magnitude monetary value of carbon weakens operating margins, putting upward pressure in price that will soon negatively affect demand. age strong brand recognition, typically nurtured by sponsorships, drives demand, biking in commonplace is receiving negative press due to performance enhancement scandals, including eye and drug abuse. Despite these negative headlines, bike-related sports participation is still increasing across segments.

Each type of athlete and type of biking has a different wheel need, with each segment presenting unique opportunities. Zipp faces a wide range of competition: high-end wheel manufacturers, manufacturers of both wheels and components, and manufacturers vying for access to customers of the high-end wheel market. If Zipp wishes to sustain a leadership position in the United States high-end market and grow globally, the firm needs to pose focused while mitigating future threats. ------------------------------------------------- Strategic Issues Appendix A External * disceptation: Profitability of high-end wheel market attracts new entrants and encourages current players in recreation segment to expand. * Market Trends:... If you want to get a full essay, order it on our website: Ordercustompaper.com

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