Product Life Cycle

Brand Management Week 8 12 November 2012 estimate 1 supplementary overview A 2,500 word report on the following topic. Choose a consumer brand and produce a written business report of 2,500 words. The report analyses the strategic opportunities open to the brand over the next 5 years. These opportunities must charter the role brand extensions could play in these considerations. You do non HAVE to follow all of this guidance you can aim the McDonalds marketing planning process model (McDonald 2007:483) manikin differently or in a way suggested by your own seminar tutor if you prefer. *You are not asked to use all one of the models/theories which are suggested only those which are relevant and subservient in explaining the knowledge you have gained about your chosen brand. sectionalisation Heading/suggested word count| What it is for/about| Suggested sub-headings | What they mean| Models/theories you magnate use*| Further advice/sources of information| Executive Summary (250 words)| A brief overview of the intact of the report (For senior personnel, who do not have enough time to go through the whole report. Gives clear and precise information about the problem/ font of business that the report is analysing.

1 page max)| Use biff points and cover: * The brand * Situation review * Key issues * scheme * Conclusions * Recommendations| | | You might find it helpful to write this last.Assignment 1 apprize slidesReport writing formatMoodle pose w/b 15 October 2012| founding (350 words)| An initial briefing for the reader so that they can derive the main points about the brand and its current context| The brandBrand determine/Mission statementMarket/Financial positionCustomersClarify purpose of the report to provide a brand strategy for the next 5 years| | Sounders wheelMoodle site w/b 15 October 2012| The brands websiteMintel/ standardised reportsE-journalsTrade press| Situation review (750 words)Based on... If you want to get a full essay, order it on our website: Ordercustompaper.com

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