Apple Jacks- Strategy For Sucess

\"Apple Jacks\" is a fruitflavored cereal grain product. It does not contain actual pieces of fruit in the product. \"Apple Jacks\" is also a presweetened cereal product. Thus, in addition to the sugar applied in the production of the cereal flake, the merchandise is covered with a coating largely comprised of sugar.

Covered in the situational analysis are (1) the situational environment, (2) the neutral environment, (3) the competitor environment, and (4) the business environment. Factors associated with these environments are discussed in the right after sections. The Situational Environment

The future achievement of Kellogg\'s organizational strategy has been brought into question by (1) changes in customer characteristics, and (2) changes in societal attitudes toward nutrition. Changes in buyer characteristics are related to demographic changes in the American population which affect the readytoeat cereals market. Changes in societal attitudes toward nutrition were reflected in pressures related to sugar content in readytoeat cereals, and childrenoriented advertising, which were being directed at the producers of readytoeat cereal. These pressures are becoming exerted by (1) government, (2) the medical community, (3) social action groups, and (4) concerned parents.


In the promoting of \"Apple Jacks,\" Kellogg relies heavily on behavioristic characteristics. First, it is attempting to lure back ex-users of the product. Ex-users with respect to \"Apple Jacks\" are the young adults who (Kellogg hopes) can be persuaded to return to the cereal solutions they client when they were younger. The company is also appealing to the desire of busy adults for time saving products.

Kotler, P. (1987). Advertising and marketing management, sixth edition. Englewood Cliffs, New Jersey: PrenticeHall.

A item is defined as \"anything offered for exchange to an individual including physical objects, services, places, places, organizations, and ideas\" (DeLozier & Woodside, 1988, pp. 191-192). Customers commonly recognize 5 distinctive item characteristics  top quality level, features, styling, brand name, and packaging. Depending upon the sort of solution involved  physical, service, and so forth, not all of these characteristics is going to be applicable in each instance. Brand name, features, and packaging are essential in the product or service techniques for readytoeat cereals. The apple flavor of \"Apple Jacks,\" together with its presweetened feature will probably be emphasized in the Kellogg product or service strategy for ones cereal.

ommunity, social action groups, and concerned parents to persuade the cereal producers to reduce the sugar content of their cereal products. The pressures being employed by these parties on the marketplace are also directed toward the federal government, in which implementation is desired for either a single or both of the after actions: (a) require readytoeat cereal manufacturers to reduce the sugar content articles of their products; and (b) need readytoeat cereal manufacturers to clearly label their goods with sugar posts information.

The major thing offer in the social environment, with respect to Kellogg is the strong opposition of a critical proportion of parents against high sugar posts cereals.

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