Food Science-internet Course Assignment

UNIT FOUR ASSIGNMENTQUESTION ONERole in Advertising and the MarketplaceThe kip MD advertThe quietude MD advert which is mean to advertise a drug rehearsed to enhance pause the drug stock-still gives study that it is non intended to cure any affection or dis we will analyze the ad tally to the FTC laws of advertisement as followsIdentifying express and implied claimsThe advert qualifies in this law in that it gives the expression through text that it is intended to enhance sleep , it also break downs information br that the drug is non intended to cure any disease , however it does not disclose qualifying information as to how long the drug full treatment . It only says sleep better and longer but does not say how long one intends to sleepDisclosure of qualifying informationThe advert in a manner does not disclose qualifying information as to whether there are any side effect to the use of the drug , however it discloses that the drug is not habit-forming but does not give s on the venereal infection to taken and the age bracket dosageClear and prominent disclosureThe product by name sleep MD does not give wrap up and prominent disclosure in that it does not give the outcomes of victorious the drug in excess , example if one decides to sleep the whole week you could probably sleep longer by taking up twice or thrice the natural dose Alternatively , if the product has any side effects for excessive use of the productSubstantiating claimsThis product in a way qualify in substantial claims in that it provides claims by several(prenominal) doctors who whitethorn have proven that the product is natural and effective , however it claims that more than 200 million Americans do not get enough sleep and this whitethorn be a false claim , and that the customer cannot prove this claims . However , the consumers may not prove the claims that the supplement is not addictive .

wherefore , the product does not qualify according to the substantiating claims of the FTC laws of advertisingUse of testimonials and traditional useThe advertisement does not use any traditional use or testimonials and therefore it is not against any FTC laws of supplement , it does not also claim that the supplement were previously or traditionally used to cure some illness and therefore according to this law the product qualifies in that it is not against this lawLabelingThe products label sleep MD is a registered trademark but its patent is pending , however the use the word , the label however may be mis malarkeying in that it uses the text sleep managing theater director where MD may mean managing director . This means that consumers may assume that the supplement is to supervise ones sleep and therefore it is obligatory to use However , this may mislead those suffering from opposite illnesses such as stress and depression that may lead to sleeplessness . Therefore , the supplement may not manage the sleep of such consumersQUESTION TWOSunny Health CaseExplain...If you want to get a full essay, order it on our website: Ordercustompaper.com

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